by Jeff Bagato
The text pieces are new work using a vocabulary limited to words invented from the nonsense phrase “All Gonch.” It’s an attempt to create a new language, imagining also the culture behind it through the shape and structure of the words, that might arise after the death of the current (American) culture and language.
The images are part of another phase of the Gonch project I call the Gonchlog. In this process, I search through consumer magazines and cut out the five letters of “gonch,” then glue them onto accounting paper. The source, its date of publication, and volume number are noted. The intention is to draw out that key nonsense word from these commercial propaganda vehicles in order to find a way forward. Or something like that. I’ve done about 200 of these images so far; the ones here are from the first set that I did.
Language is dead. Long live language!